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Fuel

About: Brand identity and digital design for Fuel.
Services: Brand, Web

A white Fuel Health bottle and pale capsules sit beneath large blue and cream textured forms.

Labelled swatches combine dark and bright blues with white, pale pink and grey.

Blue NB International Pro and Geist Mono type specimens are arranged on white.

A white branching symbol sits over a speckled blue background.

Two hands hold a white Fuel Health jar while lifting its lid.

A white Fuel Health bottle with a blue graphic stands beside two pale capsules.

A clear scoop rests in a small mound of pale pink powder against grey.

A single translucent capsule filled with pale pink powder is shown against white.

A cropped white website panel combines blue text and small icons over a blurred photograph.

Vertical graphics combine blurred exercise photography, a product bottle and a blue textured panel.

A white website hero pairs blue typography with two product containers and a scoop of pale powder.

Blue and cream textured forms sit beside a column of blue text and small icons on white.

White and blue information cards are layered over a close-up of pale capsules.

Pale ingredient cards pair blue text with powder, textured forms and green bananas.

Four vertical social graphics combine product photography, a portrait and blue and pink typography.

A row of vertical campaign graphics combines blue panels, product jars, capsules and a glass of pale liquid.

A pale website layout presents a vertical timeline beside large capsule and powder images.

Twelve small blue icons with short labels form a grid on white.

Three overlapping circles in different shades of blue contain pale speckled textures.

@jameygannon @jckhlry

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